It is coming:
“How many times have you seen a product in the film and say, ‘I want that’?” said Randy Malinoff, CEO of That’s It! Media Group and co-founder of Bright Stage. “We now have that answer for the consumer, without them having to search online.”
When enabled, the application, dubbed “Connect, Share and Shop” for the first release, offers viewers in-movie information about products, and if the Blu-ray player is connected to the Internet, to comparison-shop between online retailers. Additionally, consumers can Tweet about their purchases and share the news on social networking sites like Facebook.
Part of me thinks this is stupid and won’t catch on. Most of that is because doing transactions on the BD player has been a lame experience so far (usually involving a computer). I am curious to see if they try to sell fashion items (chicks) or electronic gadgets (dudes). So far, BD has been dominated by young males.
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